Google ads overview how to#

Be warned though: Google AdWords is straightforward, but not easy. It is a massive industry and if you haven’t tapped into its potential, I bet you’d love to.

Google combines the money factor with a quality factor (which we’ll dive into shortly), in order to create the best experience for the user. The Adwords marketplace works as an auction. So just by spending a few bucks, you will discover which keywords convert the best so you can take them back to your content and SEO strategy. It can help you reveal the ‘money making’ keywords in your industry. So even smaller players in the industry can duke it out at the top of a SERP, and all it took was… a few minutes (as opposed to months or years with SEO).ĪdWords also gives you a little extra bonus, too.

And then Racca’s Pizzeria (some no-named place) is able to breath down Domino’s neck, too. Grubhub is able to takeover #1 from Domino’s for one of the best keywords in their industry. Instead of waiting around, building up an arsenal of content and links over the course of a few months, you can jump straight to the #1 position on the page. So unless (or until) you’re a big brand, it’s going to be tough to outrank Papa John’s or Domino’s in the rankings - no matter how much better your pizza is (and let’s be honest again, it probably is better). Google loves big brands in their organic search rankings.

Let’s be honest with each other for a second: Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords. Combine that with the fact that over 1 million businesses use it and you know that companies are seriously spending money on this. Over 95% of their $60 billion in annual revenue comes from Google AdWords. Advertising is their single greatest source of revenue. Out of every $3 spent on online advertising, Google gets $1. There’s no better form of SEM (search engine marketing) out there. That’s why Google AdWords is so powerful (and profitable). They’re literally telling you what they want to buy by typing out words around your products and services. They’re actively looking for something to buy. When people go to Google, they’re looking for something specific. No results? No clicks, leads, or sales? You don’t pay. It’s different from other advertising models (like banner ads with a CPM or cost per thousand impressions) because you’re not paying for eyeballs. We’ve talked about pay per click (PPC) advertising before. And if you do it right (by reading the rest of this guide), you can start generating new sales at the end of the hour.Īnd the best part? It’s performance-based. You can get up-and-running in less than an hour (and you can also edit ads easily). Simply put: It’s the most profitable way to scale a website over the long-term. It’s the #1, go-to strategy I recommend most of the time… The first place I start when growing a new site is content and links. And, if you get it right, a 900% ROI, as with my friend who wants to 10x his money, is definitely within reach.īut, let me start at the beginning. So, you could turn $100 into $430.30 and thus quadruple your money.Ī ROI like this is not uncommon with AdWords. In this example, for every $100 spent on the ads, you would make $330.40 back. If you don’t know what ROI means, it stands for return on investment. If you know the costs and margins of your products, AdWords is a really easy way to get your money’s worth, often boasting a ROI in the hundreds of percentage points.

Google ads overview how to#

Today, I want to open the black box that Google AdWords is to most people and show you what it is, how to get started and how to reverse engineer your way to success. Which one do you think is the most likely to pan out?

spend 100 hours learning Google AdWords (or just hire someone who knows it) and invest $50,000 in Google AdWords campaigns to make $500,000 in sales.

do the same for real estate, trying to snag a cheap apartment or condo and flip it (easier, but still hard).

spend 1000 hours trying to become good at angel investing, learn everything about it and hope to land an investment in the next Facebook (which is almost impossible).

If my friend wants to 10x his investment money, say $50,000, he can Google AdWords is usually the easiest way to do it. Why not just sell more of their products?ĭouble down on what’s already working, instead of starting to play in a field you know nothing about. Run off and try to put their money in anything, EXCEPT their own business. They run these big companies, selling great products and what do they do? “I wanna be an angel investor, any tips?” As soon as they start making some money, they start talking to me about all kinds of investments. I have a ton of friends who own companies.